Change Starts Here
You're not Alone. I’ve been there.
Andrea Grayson, EdD, MA
Speaking, workshops, and organizational programs grounded in the science of behavior change.
The Work
Lasting change doesn't come from more information or stronger willpower. It comes from understanding the systems — biological, psychological, and cultural — that shape our defaults. And then creating the conditions for something different to emerge.
That's the work I do. Whether I'm coaching an individual through a sugar detox, designing a curriculum for a graduate health program, or helping an organization address workforce burnout, the underlying question is always the same: what's actually driving this pattern, and what does it take to shift it?
I bring a systems lens to behavior change — grounded in biology, behavioral science, and the emerging research on how our environments, histories, and habits shape who we become. And I bring something else: a deep respect for the contemplative dimension of human change. Meditation and reflective practice are woven into everything I do, not as add-ons, but as the foundation from which sustainable transformation becomes possible.
Who I Work With
Individuals
I work primarily with women navigating midlife — women who are frustrated with the cycle of restriction and indulgence, who feel like their bodies have stopped cooperating, and who sense that the real issue runs deeper than food.
Many find me through my sugar programs. But sugar is usually the entry point, not the destination. The deeper work is about identity: transforming the beliefs that keep you stuck, reframing the stories that no longer serve you, and building habits aligned with who you actually want to be.
Whether you're dealing with cravings, brain fog, low energy, stress eating, or the quiet exhaustion of years of trying — this work is for you.
Programs for individuals include:
Fueled for Resilience: Quit Sugar Bootcamp (formerly Breaking Free from Sugar)
Take a Break from Alcohol
3-Day Breakfast Makeover
Home Detox Lab
The Brain Science of Self-Sabotage
1:1 Transformation Coaching
Organizations
I partner with schools, healthcare systems, human services organizations, and nonprofits to address one of the most pressing workforce challenges of our time: burnout.
Most wellness programs treat burnout as a mindset problem. I treat it as a biology problem — one that responds to structured, science-based intervention. My organizational programs are grounded in the same behavior change framework that has guided more than 5,000 individuals through meaningful, lasting habit change.
I also bring deep expertise in social marketing and public health communications. I teach Social Marketing in the Master of Public Health program at the University of Vermont's Larner College of Medicine — applying the science of behavior change at the population level to help organizations design campaigns, programs, and strategies that actually move people.
Organizational services include:
Fueled for Resilience — 4-week virtual cohort program for burnout prevention
Speaking and workshop facilitation on sugar, stress, and performance
Curriculum design and program licensing
Social marketing consulting and campaign strategy
Primary research to inform health communication and outreach
Pilot engagements for Fueled for Resilience are currently available. Contact me to learn more.
My Story
It wasn't too long ago that I was stuck — caught in habits that made me feel terrible, and weighed down by beliefs that made change feel impossible. It wasn't until I started understanding both the biology (gut health, brain chemistry, the reward system) and the psychology (the mental game, the hidden scripts) that I was able to unravel years of patterns that weren't serving me
That experience — of finally understanding what was actually driving my behavior — is what I want for every person and every organization I work with. Not just information. Not just motivation. Real understanding, followed by real change.
I've been a longtime student of contemplative practice, and I find the greatest grounding in stillness. That orientation shapes my work: I'm less interested in pushing people toward change than in helping them create the inner and outer conditions from which change becomes natural.
Credentials & Background
EdD, Educational Leadership and Policy Studies
MA, Media Ecology
Faculty, Master of Public Health Program — Larner College of Medicine, University of Vermont
Social Marketing specialist and health communications researcher
Author, The Sweet Tooth Dilemma (bestselling) and companion workbook
Creator of the 7 Factors of Sugar Dependency framework
5,000+ program alumni across sugar, alcohol, and behavior change programs
Primary researcher and campaign strategist for public health communications initiatives
Ready to work together? Whether you're an individual ready to break a pattern that's been running your life, or an organizational leader looking for a wellness partner who goes beyond standard programming — I'd love to hear from you.
[Contact Andrea] | [View Services] | [Book a Pep Talk]
My Mission
My mission is to guide clients to create a roadmap to their favorite version of themselves, and help them see, understand and heal the barriers that keep them from it.
Values
Education and Expanding Awareness: As Einstein said, “We cannot solve our problems with the same thinking we used when we created them.”
Experimentation: The only way you’re going to know what works for YOU is to act to know.
Understanding Root Cause: Through greater self-understanding we can become empowered to make better choices.
Research: Inspiring and supporting people to make changes is complex, and I draw from research in numerous fields to inform my coaching, programs and writing, including positive psychology, biology, and behavioral sciences.
Our Clients
As a health coach, I work primarily with women over 40 who are frustrated with the cycle of restriction and indulgence, and not being able to feel mastery over their own bodies.
My clients are often experiencing (or experienced) midlife changes that have resulted in increased symptoms like brain fog and joint pain, and want to head into the next chapter of their lives with more vibrancy. Fear of dementia and other maladies is also a common motivator.
As a Public Health Communications consultant, I often conduct primary research to inform campaign strategy, including messaging and outreach.
Ready To Work With Andrea?
Whether you want to quit sugar, improve your stress management, develop some healthier habits, or finally heal some nagging old emotional patterns, now is your time. I offer group programs and 1:1 coaching; reach out via the contact form or book a Pep Talk to figure out your best next step.
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