Change Starts Here

You're not Alone. I’ve been there.

About Andrea Grayson, EdD, MA

Transformation Coach • Health Advocate • Change Maker

At its core, behavior change is more than willpower. It’s a transformation — an evolution of the habits, beliefs, and stories that shape who you are and how you live.

When you shift your mindset and rewire old patterns, it’s like turning a key that unlocks doors you didn’t even realize were closed. Suddenly, new opportunities for health, joy, and self-leadership come into view.

My Work: From Sugar to Self

Many people first meet me through my work helping women break free from sugar. But sugar is just the symptom. The real work is about identity:

  • Transforming beliefs that keep you stuck.

  • Reframing stories that no longer serve you.

  • Creating habits aligned with the life you actually want.

Whether it’s food, stress, or self-doubt, the process is the same: when you change the way you see yourself, your choices naturally follow.

Why Transformation Matters

I believe everyone has the capacity to live with clarity, energy, and freedom. But most of us carry invisible scripts that hold us back — habits we didn’t choose, beliefs we absorbed, and patterns that feel automatic.

Transformation coaching helps you:

  • See those scripts for what they are

  • Rewrite them with intention.

  • Step into the identity of your authentic, powerful self.

This is the key to lasting change — not just in your health, but in your relationships, work, and sense of self.

A Bit About Me

I’m an educator at heart. With a doctorate in Educational Leadership and Policy Studies and a master’s in Media Ecology, and years of experience teaching about behavior change, I bring both science and compassion to the coaching relationship. I currently teach in the Master of Public Health program in the Larner College of Medicine at the University of Vermont, and run several programs to promote healthy behaviors, including Quit Sugar Bootcamp (aka Breaking Free from Sugar) which over 4500 people have successfully taken to reduce how much sugar they consume. Other courses include: Take A Break From Alcohol, Home Detox Lab, and The Brain Science of Self-Sabotage.

In my bestselling book The Sweet Tooth Dilemma, you’ll find the groundbreaking model that explains why sugar is so hard to quit, The 5 Pathways of Sugar Dependency: Pleasure, Energy, Gut Bacteria, Emotional, and Habitual. Since publishing that book in 2022, I have added two additional Pathways, Family History of Addiction and Trauma, making it now The 7 Factors of Sugar Dependency.

I’ve lived this work myself: breaking free from sugar, rewiring my own patterns, and learning how to align daily choices with long-term values. I have been a longtime student of spirituality, finding the greatest peace in the quiet center of my being. My great joy is helping others discover their inner power to create, and to move beyond “fixing” and into thriving.

My Sugar Journey

It wasn’t too long ago that I was clueless, stuck in the habits that made me feel terrible (and terrible about myself), and weighed down by the beliefs that made me feel like changing was impossible (or at least very difficult).

Until one day when it hit me that all of those excuses were actually “the sugar talking!”

It wasn’t until I started understanding the role of my biology (gut and brain) AND psychology (mental game) that I was able to unravel years of poor gut health, a warped reward system, and symptoms that included brain fog and joint pain.

I’m here to tell you that getting older doesn’t have to mean a decline in vitality. In fact, it can come with a greater peace and wellbeing that comes from mastery.

My Mission

My mission is to guide clients to create a roadmap to their favorite version of themselves, and help them see, understand and heal the barriers that keep them from it.

Values

Education and Expanding Awareness: As Einstein said, “We cannot solve our problems with the same thinking we used when we created them.” 

Experimentation: The only way you’re going to know what works for YOU is to act to know.

Understanding Root Cause: Through greater self-understanding we can become empowered to make better choices.

Research: Inspiring and supporting people to make changes is complex, and I draw from research in numerous fields to inform my coaching, programs and writing, including positive psychology, biology, and behavioral sciences.

Our Clients

As a health coach, I work primarily with women over 40 who are frustrated with the cycle of restriction and indulgence, and not being able to feel mastery over their own bodies.

My clients are often experiencing (or experienced) midlife changes that have resulted in increased symptoms like brain fog and joint pain, and want to head into the next chapter of their lives with more vibrancy. Fear of dementia and other maladies is also a common motivator.

As a Public Health Communications consultant, I often conduct primary research to inform campaign strategy, including messaging and outreach.

Ready To Work With Andrea?

Whether you want to quit sugar, improve your stress management, develop some healthier habits, or finally heal some nagging old emotional patterns, now is your time. I offer group programs and 1:1 coaching; reach out via the contact form or book a Pep Talk to figure out your best next step.

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